Comparison depth
Broad catalog, pharmacy comparison, guide content, ratings, favorites, and community-style retention.
Internal competitor research
Sequential feature matrix
This page turns public market research into original Dillees product decisions. It is not a copy deck: each row defines a user capability, observed market pattern, Dillees improvement, and implementation status.
| Sequence | User need | Market pattern | Dillees implementation | Status |
|---|---|---|---|---|
| 1 | Start by location | Most platforms anchor availability to Germany and partner pharmacy coverage. | Country and city selectors across home, products, telemedicine, product routing, and partner lead data. | Live |
| 2 | Compare product availability | Catalogs expose price, THC/CBD, reviews, pharmacy stock, and category navigation. | Product cards filter by category, THC, delivery, city coverage, rating, and active pharmacy offers. | Live |
| 3 | Choose telemedicine route | Telemedicine flows usually focus on digital intake, price, processing window, and prescription routing. | Provider marketplace compares price, language, online mode, e-prescription support, pharmacy routing, and service score. | Live |
| 4 | Route product to provider and pharmacy | Integrated platforms reduce patient friction by connecting questionnaire, prescription path, pharmacy selection, and payment. | Catalog routing modal captures product, telemedicine provider, pharmacy, location, consent, and status-ready lead data. | Live |
| 5 | Trust and quality signals | Reviews, pharmacy freshness, verified partner state, and patient feedback are core decision aids. | Current demo has ratings and status. Next layer needs verified freshness, review moderation, and source timestamps. | Next |
| 6 | Back-office operation | Successful platforms need pharmacy inventory, provider management, lead handling, compliance, and campaigns. | Admin, pharmacy office, provider office, lead inbox, provider creation, SEO drafts, compliance scanner, and campaign drafts. | Live |
| 7 | Compliant education | Guide hubs build search traffic and explain access, product forms, cost, legal context, and pharmacy process. | SEO draft system exists. Next layer needs city/category guide generator with compliance approval before indexing. | Next |
| 8 | Referral tracking without payment processing | Comparison platforms typically route users to third parties and separate their own liability from third-party transactions. | Dillees uses click id, consent-linked lead, partner agreement, callback status, referral ledger, and no patient payment processing. | Live |
Integrated journey
Pre-check, doctor path, pharmacy stock, payment, and order-style continuity reduce user drop-off.
Simple flow
Three-step narrative, online questionnaire, pharmacy routing, and transparent entry price simplify onboarding.
Clinical trust
Appointment-led providers emphasize structured care, specialist positioning, and patient follow-up.
Location engine
City-aware routing should become a first-class layer for catalog, provider availability, pharmacy delivery, and SEO.
Operator tooling
Every public user action should create admin-visible lead, audit, compliance, and partner-routing data.
Referral ledger
Attribution should be based on signed partner agreements, click ids, and partner-confirmed eligible events, not on patient payment processing.